Over more than two decades, I have held leadership roles at data-driven, consumer-focused, consumer technology companies across the U.S. and Europe, including eBay, Linkedin, Netflix, ShopStyle, Styloko, and Vestiaire Collective. My career has centered on helping companies navigate the ever-evolving digital landscape, with a track record in educating the market on sophisticated shifts in online behavior and uncovering powerful insights.

Today, I am a Certified Ethical Emerging Technologist (CEET), serve as a data privacy advisor in the education sector, and hold multiple certifications in data privacy and cybersecurity, including the Google Cybersecurity Certificate.

↪ Served as “Chief Shopper” for eBay's Shopping.com business, delivering data insights, trend information, and consumer online shopping tips via media appearances.

↪ Introduced luxury online shopping search to the European market with ShopStyle. 

↪ Oversaw creation of one of the first shopping apps (the WantList) to use machine learning and computer vision technology to help users find similar products to purchase.

↪ Led development of the first platform (Fashion Rocks) to give users the chance to shop social media looks. The launch was tied to the live Fashion Rocks concert event in NYC broadcast on CBS.

↪ Longtime media spokesperson for trends, such as why China's Single's Day is so popular, why Black Friday gained traction as a shopping holiday in the UK, and more recently, how consumers can protect their data and privacy.

↪ Write about technology trends, especially related to AI, and data privacy.

Global Digital Marketing & Communications Leader
NYLONDONBIZ, LLC
New York, New York

Global Digital Marketing & Communications Leader
NYLONDONBIZ, LLC
New York, New York

Market Analysis & Positioning Strategy
Brand Messaging & Value Propositions
Go-to-Market Strategy 
Influencer Campaigns
Thought Leadership
Crisis Communications 
Privacy Policy Review and Education Campaigns
Strategic Partnership and Alliance Building
Sales Strategy and Materials

I also support companies with interim/short-term leadership. This is an opportunity for companies to take advantage of fresh thinking and my deep experience when they need full-time/part-time consistent support. For me, it's an opportunity to learn about new businesses, meet talented executives, and enjoy some consistency in work for a short period of time.

Bonnie J. Steves Interior Design (home)
Danyela for New York (political campaign)
Empire Center for Public Policy (think tank)
Forewarned Films (entertainment)
Grammy Awards Magazine (entertainment)
Hello Sono (medical)
Owa Yurika (fashion)
Parents Tested Parents Approved (advocacy)
Sefte Living (home)
Self Portrait (fashion)
Spoonguru (ai)
Musa Masala (non profit)
Fashion Rocks (fashion)
Vestiaire Collective (fashion)
Isabella Oliver (fashion)

Digital Marketing & Communications Leader
NYLONDONBIZ, LLC
New York, New York