AI NARRATIVE & ADOPTION ADVISORY

Brand Building in the Age of AI

I help organizations launch AI-powered products and services, build trust and AI literacy with consumers, and drive adoption.

Success with AI won't be driven solely by the quality of the technology but by the public’s willingness to trust, use, and advocate for it. And that's where I can help.

MY APPROACH

A Human-First Approach to Scaling AI Businesses

Too many organizations rushing AI adoption overlook the ultimate driver of success: public understanding, transparent communication, and meaningful user context.Through strategic positioning and narrative clarity, I bridge the gap between complex AI innovation and lasting public trust.

01 /

Clear Narrative

Translating technical AI capabilities into transparent, high-value brand positioning.

02 /

Public Trust

Navigating data privacy, ethical frameworks, and buyer skepticism.

03 /

User Adoption

Creating intuitive messaging that drives long-term product engagement.

ABOUT ME

Shannon Kimberly Edwards

AI Adoption & Public Trust Advisor | Narrative Strategist | Author

You built the product. I help the world understand why it matters.

For over 25 years, I've guided companies through market entry, category-defining positioning, strategic partnerships, and tier-one media expansion.

  • Computer Vision First Mover: Led development of early computer vision shopping app

  • Advisory & Governance: Advises NYSED and NYC Schools on data privacy and AI adoption

  • Strategic AI Consulting: AI adoption advisor for high-growth commerce and consumer platforms

  • Published Author: Author of AI for Families: Ultimate Guide to Mastering AI

  • Certified Technologist: Certified Emerging Ethical Technologist (CEET)

EXPERIENCE AND ADVISORY ROLES

ADVISORY SERVICES

Core Capabilities

01 / AI Adoption StrategyDeveloping practical roadmaps that increase internal participation, user confidence, and long-term product adoption.
02 / Public Trust & Narrative PositioningTranslating complex AI architectures into transparent, high-credibility messaging that eliminates market skepticism.
03 / Stakeholder & Community EngagementDesigning participatory frameworks that involve key stakeholders early—turning potential critics into active advocates.
04 / Crisis & Trust-Centered CommunicationsDeploying proactive comms strategies that clarify ethical AI usage, mitigate PR risk, and maintain public trust.

FOR INTERNATIONAL ENTREPRENEURS

Accelerator Opportunity

Position your company, refine your story, and build a U.S. market strategy that resonates with customers, partners, and investors.

EXECUTIVE BACKGROUND

Shannon Kimberly Edwards

AI Adoption & Public Trust Advisor | Narrative Strategist | Author

Shannon Edwards is an AI adoption and public trust advisor, narrative strategist, and global market entry leader with over two decades of executive experience guiding technology companies through high-growth international expansion.She specializes in helping founders and executive teams translate complex, disruptive technical innovations into category-defining market positioning that earns buyer trust, secures Tier-1 media coverage, and accelerates revenue in new markets.

  • Global Brand & Market Scaling: Executive leadership roles at ShopStyle (POPSUGAR), Shopping.com (eBay), Vestiaire Collective, and Styloko, driving market entry, international expansion, and brand architecture across North America and Europe.

  • Computer Vision & Commerce Innovation: Early pioneer in emerging tech commercialization—led the development and go-to-market launch of an early computer vision shopping application in 2015.

  • Governance & Public Sector Advisory: Advises the New York State Education Department (NYSED) and NYC Public Schools on AI adoption, data privacy, and ethical technology implementation.

  • Media & Public Authority: Regular international technology and media contributor, featuring on BBC, CNBC, CNN, and Sky News to analyze consumer tech trends, public trust, and AI transformation.

  • Author & Certified Technologist: Author of AI for Families: Ultimate Guide to Mastering AI and Certified Emerging Ethical Technologist (CEET).

  • Education: B.A. from Cornell University and M.S. in Journalism from Northwestern University.