AI NARRATIVE & ADOPTION ADVISORY
Brand Building in the Age of AI
I help organizations launch AI-powered products and services, build trust with consumers, and drive AI adoption.
AI success won't be driven solely by the quality of the technology; it will be determined by the public’s willingness to trust, use, and advocate for it.
THE METHODOLOGY
A Human-First Approach to Scaling AI Businesses
Too many organizations rushing AI adoption overlook the ultimate driver of success: public understanding, transparent communication, and meaningful user context.Through strategic positioning and narrative clarity, I bridge the gap between complex AI innovation and lasting public trust.
01 /
Clear Narrative
Translating technical AI capabilities into transparent, high-value brand positioning.
02 /
Public Trust
Navigating data privacy, ethical frameworks, and buyer skepticism.
03 /
User Adoption
Creating intuitive messaging that drives long-term product engagement.
ADVISORY LEADERSHIP
Shannon Kimberly Edwards
AI Adoption & Public Trust Advisor | Narrative Strategist | Author
You built the product. I help the world understand why it matters.
For over 25 years, I've guided companies through market entry, category-defining positioning, strategic partnerships, and tier-1 media expansion.
Computer Vision First Mover: Led development of early computer vision shopping app
Advisory & Governance: Advises NYSED and NYC Schools on data privacy and AI adoption
Strategic AI Consulting: AI adoption advisor for high-growth commerce and consumer platforms
Published Author: Author of AI for Families: Ultimate Guide to Mastering AI
Certified Technologist: Certified Emerging Ethical Technologist (CEET)
ADVISORY SERVICES
Core Capabilities
| 01 / AI Adoption Strategy | Developing practical roadmaps that increase internal participation, user confidence, and long-term product adoption. |
| 02 / Public Trust & Narrative Positioning | Translating complex AI architectures into transparent, high-credibility messaging that eliminates market skepticism. |
| 03 / Stakeholder & Community Engagement | Designing participatory frameworks that involve key stakeholders early—turning potential critics into active advocates. |
| 04 / Crisis & Trust-Centered Communications | Deploying proactive comms strategies that clarify ethical AI usage, mitigate PR risk, and maintain public trust. |
EXPERIENCE AND ADVISORY ROLES
EXECUTIVE BACKGROUND
Shannon Kimberly Edwards
AI Adoption & Public Trust Advisor | Narrative Strategist | Author
Shannon Edwards is an AI adoption and public trust advisor, narrative strategist, and global market entry leader with over two decades of executive experience guiding technology companies through high-growth international expansion.She specializes in helping founders and executive teams translate complex, disruptive technical innovations into category-defining market positioning that earns buyer trust, secures Tier-1 media coverage, and accelerates revenue in new markets.
Global Brand & Market Scaling: Executive leadership roles at ShopStyle (POPSUGAR), Shopping.com (eBay), Vestiaire Collective, and Styloko, driving market entry, international expansion, and brand architecture across North America and Europe.
Computer Vision & Commerce Innovation: Early pioneer in emerging tech commercialization—led the development and go-to-market launch of an early computer vision shopping application in 2015.
Governance & Public Sector Advisory: Advises the New York State Education Department (NYSED) and NYC Public Schools on AI adoption, data privacy, and ethical technology implementation..
Media & Public Authority: Regular international technology and media contributor, featuring on BBC, CNBC, CNN, and Sky News to analyze consumer tech trends, public trust, and AI transformation.
Author & Certified Technologist: Author of AI for Families: Ultimate Guide to Mastering AI and Certified Emerging Ethical Technologist (CEET).
Education: B.A. from Cornell University and M.S. in Journalism from Northwestern University.
