Marketing ● Business Development ● Strategy
Data Privacy ~ Cybersecurity ~ Responsible AI
NYLONDONBIZ, LLC
New York, New York
Over more than two decades, I have held leadership roles at data-driven, consumer-focused, consumer technology companies across the U.S. and Europe, including eBay, Linkedin, Netflix, ShopStyle, Styloko, and Vestiaire Collective. My career has centered on helping companies navigate the ever-evolving digital landscape, with a track record in educating the market on sophisticated shifts in online behavior and uncovering powerful insights.
I am a Certified Ethical Emerging Technologist (CEET), serve as a data privacy advisor in the education sector, and hold multiple certifications in data privacy and cybersecurity, including the Google Cybersecurity Certificate.
↪ Served as “Chief Shopper” for eBay's Shopping.com and DoorOne businesses, delivering data insights, trend information, and consumer online shopping tips via media appearances (2005).
↪ Introduced luxury online shopping search to the European market via the launch of ShopStyle. Success included driving the first $1 million in sales to Net-a-Porter achieved via an affiliate publisher (2009).
↪ Oversaw creation of one of the first shopping apps (the WantList) to use machine learning and computer vision technology to help users find similar products to purchase (2014).
↪ Led development of the first platform (Fashion Rocks) to give users the chance to shop social media looks. Launch was tied to live Fashion Rocks concert event in NYC broadcast on CBS (2014).
↪ Longtime media spokesperson for trends, such as why China's Single's Day is so popular (CNN), why Black Friday gained traction as a shopping holiday in the UK, and more recently, how consumers can protect their data and privacy (2005- Present).
↪ Write about technology trends, especially related to AI, and data privacy (2005-Present).
Marketing ● Business Development ● Strategy
Data Privacy ~ Cybersecurity ~ Responsible AI
NYLONDONBIZ, LLC
New York, New York
Marketing ● Business Development ● Strategy
Data Privacy ~ Cybersecurity ~ Responsible AI
NYLONDONBIZ, LLC
New York, New York
Market Analysis & Positioning Strategy
Brand Messaging& Value Proposition Development
Go-to-Market Strategy for New Offerings
Thought Leadership Development
Crisis Communications for Data Breaches & Cyber Incidents
Privacy Policy and Documentation Review
Strategic Partnership and Alliance Building
Security Awareness Campaigns
Sales Strategy and Pitch Development
Regulatory Watch and Updates
Bonnie J. Steves Interior Design (home)
Danyela for New York (political campaign)
Empire Center for Public Policy (think tank)
Forewarned Films (entertainment)
Grammy Awards Magazine (entertainment)
Hello Sono (medical)
Owa Yurika (fashion)
Parents Tested Parents Approved (advocacy)
Sefte Living (home)
Self Portrait (fashion)
Spoonguru (ai)
Musa Masala (non profit)
Marketing ● Business Development ● Strategy
Data Privacy ~ Cybersecurity ~ Responsible AI
NYLONDONBIZ, LLC
New York, New York
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