AI NARRATIVE & ADOPTION ADVISORY
Brand Building in Age of AI
I help organizations launch AI-powered products and services, build trust with consumers, and drive category adoption.
Success with AI won't be driven solely by the quality of the technology but by the public’s willingness to trust, use, and advocate for it. And that's where I can help.
MY APPROACH
A Human-First Approach to Scaling AI Businesses
In the rush to integrate AI many companies overlook the ultimate drivers of success: public understanding, transparent communication, and meaningful user context.Through strategic positioning and narrative clarity, I help bridge the gap between complex AI innovation and necessary public education and trust.
01 /
Clear Narrative
Translating technical AI capabilities into transparent, high-value brand positioning.
02 /
Public Trust
Navigating data privacy, ethical frameworks, and buyer skepticism.
03 /
User Adoption
Creating intuitive messaging that drives long-term product engagement.
ABOUT ME
Shannon Kimberly Edwards
AI Adoption & Public Trust Advisor, Narrative Strategist, Author
You built the product. I help the world understand why it matters.
For over 25 years, I've guided companies through market entry, category-defining positioning, strategic partnerships, and tier-one media expansion.
Computer vision first mover: Led development of early computer vision shopping app
Advisory & governance: Advises NYSED and NYC Schools on data privacy and AI adoption
Strategic AI consulting: AI adoption advisor for high-growth commerce and consumer platforms
Published author: Author of AI for Families: Ultimate Guide to Mastering AI
Certified technologist: Certified Emerging Ethical Technologist (CEET)
EXPERIENCE AND ADVISORY ROLES
ADVISORY SERVICES
Core Capabilities
| 01 / AI Adoption Strategy | Developing practical roadmaps that increase internal participation, user confidence, and long-term product adoption. |
| 02 / Public Trust & Narrative Positioning | Translating complex AI architectures into transparent, high-credibility messaging that eliminates market skepticism. |
| 03 / Stakeholder & Community Engagement | Designing participatory frameworks that involve key stakeholders early—turning potential critics into active advocates. |
| 04 / Crisis & Trust-Centered Communications | Deploying proactive comms strategies that clarify ethical AI usage, mitigate PR risk, and maintain public trust. |
FOR INTERNATIONAL ENTREPRENEURS
Accelerator Opportunity
Position your company, refine your story, and build a U.S. market strategy that resonates with customers, partners, and investors.
EXECUTIVE BACKGROUND
Shannon Kimberly Edwards
AI Adoption & Public Trust Advisor, Narrative Strategist, Author
Shannon Edwards is an AI adoption and public trust advisor, narrative strategist, and global market entry leader with over two decades of executive experience guiding technology companies through high-growth international expansion.She specializes in helping founders and executive teams translate complex, disruptive technical innovations into category-defining market positioning that earns buyer trust, secures Tier-1 media coverage, and accelerates revenue in new markets.
Global Brand & Market Scaling: Executive leadership roles at ShopStyle (POPSUGAR), Shopping.com (eBay), Vestiaire Collective, and Styloko, driving market entry, international expansion, and brand architecture across North America and Europe.
Computer Vision & Commerce Innovation: Early pioneer in emerging tech commercialization—led the development and go-to-market launch of an early computer vision shopping application in 2015.
Governance & Public Sector Advisory: Advises the New York State Education Department (NYSED) and NYC Public Schools on AI adoption, data privacy, and ethical technology implementation.
Media & Public Authority: Regular international technology and media contributor, featuring on BBC, CNBC, CNN, and Sky News to analyze consumer tech trends, public trust, and AI transformation.
Author & Certified Technologist: Author of AI for Families: Ultimate Guide to Mastering AI and Certified Emerging Ethical Technologist (CEET).
Education: B.A. from Cornell University and M.S. in Journalism from Northwestern University.
Privacy Policy
Effective Date: August 11, 20261. IntroductionWelcome to The Global Posse.The Global Posse and The Posse are collaborative initiatives created by NYLONDONBIZ LLC and K&COMPANY LLC. Unless otherwise stated, registrations, payments, contracts, and administration of these brands and their associated programs are managed by NYLONDONBIZ LLC (“Company,” “we,” “our,” or “us”). This Policy applies to all websites, services, programs, events, consulting engagements, and accelerator offerings operated under these brands unless a separate policy is provided.This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.theglobalposse.tech, apply to participate in one of our programs, engage our consulting services, or otherwise interact with us.Our goal is simple: we collect only the information we need to operate our business, communicate with you effectively, and deliver a high-quality experience.⸻2. Who We AreNYLONDONBIZ LLC
99 Wall Street, Suite 2303
New York, NY 10005
United StatesEmail: [email protected]⸻3. Information We CollectDepending on how you interact with us, we may collect the following information.Information You ProvideThis may include:-Name
-Email address
-Company name
-Job title
-Country or location
-Phone number (if provided)
-LinkedIn profile
-Website
-Information submitted through accelerator applications
-Business goals and market expansion plans
-Communications you send to us
-Payment-related information (payments themselves are processed by third-party payment providers and we do not store full payment card details.)Information Collected AutomaticallyWhen you visit our website, we may automatically collect information such as:-IP address
-Browser type
-Device information
-Operating system
-Pages viewed
-Time spent on pages
-Referral source
-General geographic location
-Cookies and similar technologies⸻4. How We Use Your InformationWe use your information to:-Respond to inquiries.
-Evaluate accelerator applications.
-Deliver consulting and accelerator services.
-Schedule meetings.
-Process payments.
-Provide customer support.
-Improve our programs and website.
-Send updates about services, events, and opportunities when you have requested or agreed to receive them.
-Maintain security and prevent fraud.
Comply with legal obligations.We do not sell your personal information.⸻5. Legal Bases for Processing(Where Applicable)For individuals located in jurisdictions such as the United Kingdom or European Economic Area, we process personal information based on one or more of the following legal grounds:-Your consent
-Performance of a contract
-Compliance with legal obligations
-Our legitimate business interests, provided those interests are not overridden by your rights⸻6. Accelerator ApplicationsIf you apply to participate in one of our programs, we may collect information about your business, product, team, goals, funding, customers, and market expansion plans.Application information is used solely to evaluate participation, communicate with applicants, and administer our programs.Submitting an application does not guarantee acceptance into any program.⸻7. Consulting EngagementsInformation shared during consulting engagements is used only for the purpose of providing strategic advisory services.We treat information shared with us respectfully and, where appropriate, confidentially. We do not intentionally disclose confidential client information without permission except where required by law.⸻8. Payment InformationPayments may be processed through trusted third-party payment providers.We do not store complete payment card information on our systems.Payment processors handle payment information according to their own privacy policies.⸻9. Marketing CommunicationsIf you subscribe to updates or otherwise opt in, we may send emails regarding:-Programs
-Events
-Resources
-News
-ServicesYou may unsubscribe at any time using the link included in our emails or by contacting us.⸻10. Cookies and AnalyticsOur website may use cookies and similar technologies to:-Understand website usage
-Improve website performance
-Measure traffic
-Enhance user experienceWe may use analytics providers such as Google Analytics or similar services.You can control cookies through your browser settings.⸻11. Third-Party ServicesOur website and business may make use of third-party providers that assist with our operations, including services for:-Website hosting
-Scheduling
-Video conferencing
-Payment processing
-Email communications
-Analytics
-Cloud storageThese providers process information under their own privacy practices and only to the extent necessary to provide their services.⸻12. Information SharingWe may share personal information:With trusted service providers supporting our operations.
If required by law.
To protect our legal rights.
As part of a merger, acquisition, or sale of business assets.We do not sell personal information or share it for third-party advertising purposes.⸻13. International TransfersBecause we work with founders and businesses around the world, your information may be transferred to and processed in countries other than your own.Where required by law, we take reasonable measures to ensure appropriate safeguards are in place.⸻14. Data RetentionWe retain personal information only for as long as reasonably necessary to:-Provide our services
-Maintain business records
-Meet legal obligations
-Resolve disputes
-Enforce agreementsApplication information may be retained for future program consideration unless you request its deletion where permitted by law.⸻15. Data SecurityWe use commercially reasonable administrative, technical, and organizational measures to protect personal information.However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.⸻16. Your RightsDepending on your location, you may have rights including:-Access your personal information.
-Correct inaccurate information.
-Request deletion.
-Restrict certain processing.
-Object to certain processing.
-Withdraw consent where processing is based on consent.
-Request a copy of your information in a portable format where applicable.To exercise these rights, contact us at:[email protected]⸻17. Children’s PrivacyOur services are intended for business professionals and individuals aged 18 years or older.We do not knowingly collect personal information from children.⸻18. Links to Other WebsitesOur website may contain links to third-party websites.We are not responsible for their privacy practices or content.We encourage you to review the privacy policies of any external websites you visit.⸻19. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time.When material changes are made, we will revise the Effective Date at the top of this page.Continued use of our website or services after updates constitutes acceptance of the revised Privacy Policy.⸻20. Contact UsQuestions regarding this Privacy Policy may be directed to:NYLONDONBIZ LLC
99 Wall Street, Suite 2303
New York, NY 10005
United States[email protected]⸻Last updated: August 11, 2026
Terms and Conditions
Effective Date: August 11, 20261. IntroductionWelcome to The Global Posse.The Global Posse and The Posse are collaborative initiatives created by NYLONDONBIZ LLC and K&COMPANY LLC. Unless otherwise stated, registrations, payments, contracts, and administration of these brands and their associated programs are managed by NYLONDONBIZ LLC (“Company,” “we,” “our,” or “us”). This Policy applies to all websites, services, programs, events, consulting engagements, and accelerator offerings operated under these brands unless a separate policy is provided.These Terms & Conditions (“Terms”) govern your use of our website, participation in our accelerator programs, consulting engagements, workshops, events, and any related services.By accessing our website or engaging our services, you agree to these Terms.If you do not agree, please do not use our website or services.⸻2. EligibilityOur services are intended for individuals who are at least 18 years old and have the legal authority to enter into binding agreements.If you participate on behalf of a company, you confirm that you have authority to bind that organization.⸻3. Our ServicesThe Global Posse provides strategic advisory services designed to help founders and companies expand into the United States market.Services may include:-Accelerator programs
-Market entry strategy
-Brand positioning
-Messaging and storytelling
-Customer research
-Business mentoring
-Founder coaching
-Workshops
-Group sessions
-Office hours
-Networking opportunities
-Educational resourcesServices may evolve over time.⸻4. ApplicationsSome programs require an application.Submitting an application does not guarantee acceptance.We reserve the right to accept, decline, postpone, or withdraw an invitation to participate at our sole discretion.⸻5. Fees and PaymentProgram fees will be communicated before enrollment.Unless otherwise agreed in writing:-Payment is due before participation begins.
-Prices are listed in U.S. dollars.
-Participants are responsible for any applicable taxes.
-Payments are processed by or on behalf of NYLONDONBIZ LLC.Failure to make payment may result in cancellation of participation.⸻6. RefundsUnless otherwise stated in writing:-Deposits are non-refundable.
-If a participant withdraws after a program has begun, fees are generally non-refundable.
-If The Global Posse cancels a program before it begins, participants will receive either a refund or the opportunity to transfer their registration to a future program.We may review exceptional circumstances on a case-by-case basis.⸻7. Participant ResponsibilitiesParticipants agree to:-Provide accurate information.
-Treat fellow participants with professionalism and respect.
-Participate in good faith.
-Respect confidentiality within the cohort.
-Comply with applicable laws.
-Avoid disruptive, abusive, discriminatory, or unlawful behavior.⸻8. Removal from ProgramsWe aim to create a positive and collaborative environment.We reserve the right to suspend or remove any participant whose conduct:-Harms other participants;
-Disrupts the program;
-Violates these Terms;
-Is unlawful or abusive; or
-Damages the integrity of the community.Removal under these circumstances may occur without refund.⸻9. ConfidentialityWe understand founders often share commercially sensitive information.We will treat information intentionally shared in confidence with appropriate care.Likewise, participants agree to respect the confidentiality of information shared by other participants during programs.Nothing in these Terms creates a formal non-disclosure agreement unless separately agreed in writing.⸻10. Intellectual PropertyAll intellectual property you bring into the program remains yours.This includes, without limitation:-Business concepts
-Products
-Software
-Source code
-Marketing materials
-Presentations
-Branding
-Business plans
-Proprietary methodologiesParticipation does not transfer ownership of your intellectual property to The Global Posse, NYLONDONBIZ LLC, or K&COMPANY LLC.⸻11. Our Intellectual PropertyUnless otherwise indicated, all materials created by The Global Posse—including frameworks, presentations, written materials, worksheets, graphics, templates, videos, branding, and website content—remain our intellectual property.Participants may use program materials internally within their own business.Materials may not be reproduced, sold, licensed, publicly distributed, or used to create competing commercial training programs without prior written permission.⸻12. TestimonialsWe may ask participants whether they would like to provide testimonials or allow us to reference their company.We will not knowingly publish a testimonial that identifies you or your business without your permission.⸻813. Recordings*Certain workshops or educational sessions may be recorded for internal purposes or for participants who are unable to attend live.Where practical, participants will be informed before a session is recorded.Participants may not record sessions without our prior permission.⸻14. No Professional AdviceOur services provide strategic, educational, and business guidance.They do not constitute legal, tax, accounting, immigration, regulatory, financial, investment, employment, or other licensed professional advice.Participants remain responsible for obtaining advice from appropriately qualified professionals.⸻15. No Guarantee of ResultsEvery business is different.Participation in our programs does not guarantee:-Investment
-Funding
-Customers
-Revenue
-Partnerships
-Media coverage
-Product-market fit
-Regulatory approval
-Visa eligibility
-U.S. market entry
-Commercial successBusiness outcomes depend on many factors beyond our control.⸻16. Third-Party ResourcesWe may recommend tools, service providers, or external resources.Such recommendations do not constitute endorsements or guarantees.Relationships between participants and third parties are solely between those parties.⸻17. Website UseYou agree not to:-Use the website unlawfully.
-Attempt unauthorized access.
-Introduce malicious software.
-Copy website content without permission.
-Interfere with website operation.⸻18. AvailabilityWe strive to keep our website and services available.However, we do not guarantee uninterrupted access and may modify, suspend, or discontinue portions of our services at any time.⸻19. Limitation of LiabilityTo the fullest extent permitted by law, NYLONDONBIZ LLC, K&COMPANY LLC, The Global Posse, and their respective owners, employees, contractors, and representatives shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages arising from your use of the website or participation in our services.Our total liability for any claim relating to paid services shall not exceed the amount paid by you for the specific service giving rise to the claim.Nothing in these Terms excludes liability that cannot legally be excluded.⸻20. IndemnificationYou agree to indemnify and hold harmless NYLONDONBIZ LLC, K&COMPANY LLC, and their respective officers, employees, contractors, and representatives from claims arising from:-Your misuse of our services;
-Your violation of these Terms;
-Your infringement of another person’s rights; or
-Your unlawful conduct.⸻21. Force MajeureNeither party shall be liable for delays or failure to perform caused by events beyond reasonable control, including natural disasters, acts of government, internet outages, labor disputes, epidemics, or other unforeseen circumstances.⸻22. PrivacyYour use of our services is also governed by our Privacy Policy.⸻23. Changes to These TermsWe may update these Terms from time to time.Material changes will be reflected by updating the Effective Date.Continued use of our services after changes become effective constitutes acceptance of the revised Terms.⸻824. Governing Law*These Terms are governed by the laws of the State of New York, without regard to conflict of law principles.Any legal proceedings shall be brought in the state or federal courts located in New York County, New York, unless otherwise required by applicable law.⸻25. SeverabilityIf any provision of these Terms is found unenforceable, the remaining provisions shall remain in full force and effect.⸻826. Entire Agreement*These Terms, together with our Privacy Policy and any written agreement entered into between you and NYLONDONBIZ LLC, constitute the entire agreement regarding your use of our website and services.⸻27. ContactNYLONDONBIZ LLC99 Wall Street, Suite 2303New York, NY 10005United States[email protected]⸻Last updated: August 11, 2026