NYLONDONBIZ
BRAND BUILDING IN AGE OF AI
Helping Organizations Earn Consumer Trust and Deliver Delight in Their Products and Services
AI impacts consumers and the brand serving them in ways like never before. But without the understanding of AI that comes of context and storytelling, mistrust and negativity will continue to weave their way into the story of AI rather than the delight that comes when AI works for people. It's an unfortunate reality considering the benefits that AI innovation can bring consumers and society, so it's important to deliver on trust and delight before skepticism becomes resistance.
AI Adoption Isn’t Just About Technology, It's About the People Using It
Organizations are investing billions to create AI innovation, but technology only creates value when people understand it, trust it, and choose to use it. I help leaders build confidence in their products and leadership. Through stakeholder engagement and strategic narrative I can work with you to turn AI investment into real-world adoption. How? Through building public confidence, accelerating AI adoption, shaping AI narratives, and navigating complex issues and conversations.
SHANNON KIMBERLY EDWARDS
AI Adoption & Public Trust Advisor, Narrative Strategist, Author
I've spent more than two decades in consumer technology, including leadership roles at Netflix, eBay, and Popsugar, as well as years leading startups in Europe. I've been writing about AI for over a decade, led an early computer vision startup, and today advise New York State and New York City on AI, education, and data privacy. I'm the author of a book on AI, with a second book coming later this year exploring the human skills we'll need in an AI-powered future.